UP FOR WHATEVER CAMPAIGN
Led concept development + copywriting for Hispanic TV, radio and print. Oversaw video and radio productions with art director.
Awards: Bronze Effie.
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FIESTA FOREVER CAMPAIGN
Led concept development + copywriting for radio series. Collaborated with Lionel Richie's team to create versions of 'All Night Long' song for Bud Light Lime-A-Ritas.
WHEN YOU GO YOU KNOW CAMPAIGN
Led concept development + copywriting for seasonal campaigns, including CTV, radio, OOH, social and digital.
GCD: Josh Mizrachi + Jimmy Dietzen
ACD: Marcus Kawakami
Art directors: Mason Galecki
DÍA DE LOS MUERTOS 2018 | 2019 | 2020 CAMPAIGN
Creative director + copywriter for the Día de los Muertos campaign, including packaging, retail, social and digital.
Awards: Bronze Reggie.
Art directors: Lura Meisch, Allie Musial, Laurent Varlet, Jeff Konkel.
Illustrators: Chris Parks, Abraham García, Tavo Montáñez.
ORIGINAL DOOHICKEY CAMPAIGN
Oversaw creative direction for rebranding pitch, including copywriting and art direction for print and OOH.
DON'T STAND FOR DIRTY CAMPAIGN
Led concept development + copywriting for digital and social, including Windex website, Facebook, Instagram and YouTube. Collaborated in rebranding Windex's digital and social media presence.
See live: saynotoclearglass.com | dontstandfordirty.com
Awards: 14 Addys, 2 Webbys, Effie finalist.
Art director: Ilze Lazdina
HEARTBURN RELIEF CHEWS + FIBER GOOD GUMMIES
Led concept development, copywriting and production for Alka Seltzer Heartburn Relief Chews and Phillips' Fiber Good Gummies TV spots.
Art Director: Ramiro Silva
BUICK REGAL TURBO CAMPAIGN
Lead copywriter for print and OOH.
MELLO YELLO
Led concept development + copywriting for OOH. Billboards were featured in construction sites to reach blue collar target.
SUMMER 2018
Lead copywriter for U.S. and Canada Summer 2018 campaigns.
FRESHNESS YOU CAN SEE CAMPAIGN
Led concept development + copywriting for print campaign.
Art director: Adrian Zavala
GENUINE IS CAMPAIGN
Lead copywriter for print and OOH featured in Canada, U.S. and Puerto Rico.
Awards: Silver Effie.
PERSIGUE TUS SUEÑOS CAMPAIGN
Led concept development + copywriting for Hispanic TV. Oversaw shoot + production with art director.
Art director: Johari Huggins
MTV VIDEO MUSIC AWARDS BEAUTY LOOK
Led copywriting for CoverGirl PR digital effortsl. Collaborated with make up artist and celebrity publicist to develop Selena Gomez's 2015 VMA's beauty press releases to advertise products.